A Cutting Edge Hoax with a Simple Message July 15th, 2009
It all started with a laughable product: a USB-powered chainsaw. Given the range of computer accessories out there, it wouldn’t be completely unheard of for a company to take things too far in hopes to cash in on the selection. The brief video and clean-looking website got lots of media attention.
After the pre-orders started pouring in, the folks at BBH Asia Pacific revealed it was all a hoax to promote the conservation of paper. The folks who pre-ordered the i.Saw were greeted with this message:
We love that you liked the i.Saw enough to pre-order.
Truth is, you already own a chainsaw. Your keyboard.
Help save more trees by cutting down on unnecessary printing. Download PaperCut, a free application that plays the sound of a chainsaw each time you press Ctrl-P.
Available for Mac and PC.
Thanks for the support. Help spread the buzz, if you will
(formerly known as i.Saw Team)
The harmless prank was taken well by those fooled and it’s certainly a unique path to promote environmental awareness. Bravo.
NOTE: This post was written for and originally published at PSFK. I’ve decided to republish a number of my recent articles written for other websites here. They will go under the new category called Clips.